As part of Auburn Pulse, "Auburn's Social Heartbeat," I worked to spotlight local businesses and events through strategic content creation. I collaborated with restaurants and businesses to develop tailored marketing plans, managed the Instagram account independently, and produced original content, including engaging Reels. Additionally, I redefined the brand’s existing brand kit to create a consistent, fresh look across all platforms. My work helped connect the Auburn community with the best local spots and happenings, building a stronger connection between businesses and their audience.

Check out my content May - August 2024 @auburnpulse on Instagram!